Thursday, January 29, 2009
Exclusive to Tuchuzy this month is the highly covetable CURRENT/ELLIOT.
The styling duo that put them together have got something right.. In magazines all over the world, these jeans are getting written up as the best thing ever, and celebs and models alike are getting snapped in them and pasted all over their glossy pages. This is their take on it…
Sourced from DENIMOLOGY
Designer Q & A - CURRENT/ELLIOT
1) Why do you think after 200 years jeans are still one of the most popular items of clothing?
Denim is an american tradition and somehow remains relevant and timeless year after year.
2) Last time I counted there were over 50 brands of premium denim jeans, what makes your jeans stand out from the rest?
Current/Elliott is a personal curation of our favorite denim silhouettes and washes throughout history. We choose to honor the tradition of denim and offer confortable, wearable, easy jeans inspired by historical bodies and washes.
3) Who do you imagine is a typical customer?
The Current/Elliott customer is anybody from a fashion darling in a Chanel jacket and sky-high stilettos or a mom at the park pushing a swing. We strive to create pieces we ourselves would like to wear day and night and jeans that a person who genuinely appreciates and collects denim would find authentic.
4) Where do you get your inspiration from?
We are inspired by many different eras and many different iconic american denim silhouettes. We look deep into history- wwi, wwii, miners, railroad workers, 70's rockstars, bikers- the men and women in america who have broken in pairs of jeans with sweat and muscle for the last hundred years.
5) Which style and wash of your jeans are flying out of the shops the quickest at the moment?
Our boyfriend jean was the first in our collection to get noticed. We really had a different approach when it came to this baggy silhouette and all of our jeans for that matter. We wanted to wear traditionally menswear silhouettes but in a more feminine, flattering form. Our boyfriend jean is drapy and sexy while still being a baggy mens shape.
6) Are there any essential jeans that everyone should have in their wardrobe?
A dream collection of denim would include all tradtional denim silhouttes- bellbottoms, skinnies, highwaisted, widelegs, bootcuts, etc. Women shouldn't get stuck in one trend. We clearly love baggy, slouchy silhouettes and offered them as a relief from a sea of dark skinnies but we do also love skinnies, elephant bells, crops and widelegs just as much. Its really about mixing up the silhouettes you wear.
7) What are the first pair of jeans you remember?
We remember as kids wearing osh kosh bigosh jeans and the first pair of back to school side zip guess jeans we were each allowed to buy. We remember scouring the salvation army for worn levis 501s we drew all over with sharpies in high school and we bonded over the search for perfect bellbottoms in college. We have both always been denim loving girls.
8) What have been your favourite pair of jeans that you have owned?
Emily current: a pair of super worn threadbare levis 684 giant bellbottoms from the early 70's. Meritt elliott: a pair of deadstock, never washed levi's 646's from a flea market.
9) What have been your favourite pair of jeans that you have produced?
We love our elephant bell jeans (see above). They are a mens cut and super flattering. The vision of a girl in our worn bellbottoms and a camel cashmere v-neck sweater is the epitome of chic. We also love our boyfriend jeans- especially when paired with very high fashion pieces and sky high shoes.
10) How many pairs of jeans do you currently own and which are your favourites?
We own too many to count. Our personal collections of jeans have been tailored to our bodies and are the inspiration for our line.
11) Are you a "wash your jeans after each wear" person or a "wear your jeans for six months before you wash them" person?
We are "wear your jeans for six monthes before you wash them" kind of girls.
12) Do you own jeans for different occasions (for instance I have work jeans, smart jeans, weekend jeans, holiday jeans, jeans for going to concerts in, jeans for gardening in) if so what have you got?
We own jeans for flats, for heels, for running errands, for a night out, for tea time, for play dates, the park, the movies, for rainy days tucked into boots, for sunny days at the beach. We really love denim and are collectors by nature.
13) Which is your favourite jeans shop?
Chucks vintage, mister freedom, what goes around comes around, american rag, barneys new york.
14) Which celebs are currently wearing your jeans?
We have seen so many cute girls rocking out our jeans in so many cool and individual ways. We are stylists so we are lucky that we work with a lot of them and that worn in jeans are needed to pair back and bring a low element to all of the high end fashion these girls are wearing.
15) How important big an effect does it have on your sales when a celeb is seen wearing a pair of your jeans?
Its important that stylish people are wearing your jeans and wearing them well and with personality. Its really flattering to see anyone whether it be an actress you admire or a stranger at whole foods in your designs- especially when they look confident and chic.
16) Who is your current favourite denim icon (male & female). I am thinking the person who has the most denim style?
We tend to look to men for our denim inpiration- keith richards, chris robinson, mick jagger, elvis, james dean and tom sawyer,.
17) Which person living or dead would you most like to see in a pair of your jeans?
Our loved ones and best friends. Its the ultimate compliment.
18) What is the worst denim crime?
There are sincerely no denim crimes or global fashion crimes in general. As stylists we take the approach that people need to express their personality or mood through the clothes they wear. What is a disaster on one person is genious on another. We don't like rules. It really comes down to confidence.
19) If jeans had not been invented, what would we all be wearing?
20) and finally, any predictions for denim in 2009
Relaxed and casual jeans.
Remember that beautiful story, of the dream couple, and the wonderful resulting relationship? It started with Maurie and Eve… and became a brilliant label.
The new season collection continues the sensational story, with alluring pieces, some structured in leather, others silky with sequin details.
Just like last time- I dare say, it’ll all disappear pretty fast.
Come and see it in store as soon as you can!
Thursday, January 22, 2009
In the early eighties the sun was shining, and everything was great. The future was bright, and now that it’s here, the classic solution remains. LE SPECS still have all the style, and the same great looks. Re-releasing the original shapes, and few newbies for good measure, these summer days are shaping up to share the same sort of reflective glory as those excellent days of excess, especially since at such great prices, it wouldn’t be completely crazy to pick up a few different looks.
Monday, January 19, 2009
NOW!! IT'S ALMOST ALL GONE!!
ALL YOUR FAVORITE WOMEN’S, MEN’S & KIDS LABELS REDUCED…
PAIGE, NOBODY, HUDSON, FLEUR WOOD, SHAKUHACHI, MY PET SQUARE, LONELY HEARTS, DISNEY COUTURE, CYBELE, ELSOM, ANU, TRISTAN BLAIR, JESSIE HILL, GAIL SORRONDA,
SEVENTH WONDERLAND, BLOCH, KINI BIKINI, TIGERLILY, EBONY EVE, ZANE ROBE, ALTERNATIVE, KISSIN CISSIN, LOT 11, SEVEN OF MANKIND, GRAM, LEON HENRY,
LITTLE HORN, MUNSTER, ROCK YOUR BABY, GO HOME, SMALL PAUL...
AND MANY MORE, DON’T MISS OUT!
Tuesday, January 13, 2009
WEAR FOR LOVE / LOVE FOR WEAR
In a perfect world, individuality reigns supreme, and everything fits and feels just right. This is the inspired intention of CURRENT/ELLIOT, the cult denim label created by two of the smoothest stylists in L.A. Constantly trawling for the perfect pair, the two (known collectively as ‘Maude’) grew tired of not finding quite the right fit, and began tailoring vintage finds into more modern styles.
Now creating new cuts and washes, in comfortable stretch Japanese denim, the brand new- second hand feel gives reference to the classic American cultures, and the denims that marked the times. With dates as styles, and washes from ‘loved’ to ‘super loved’ you are bound to love them back. Get down to the store and get into the timeless aesthetic.
Monday, January 12, 2009
Get excited! It is sale time at TUCHUZY!!
All your favourite labels from 50% off !!
My Pet Square
Life with Bird
Selected Marc Jacobs eyewear
Men’s Seven Jeans
Men’s Nobody Jeans