Our love affair with neon goes back to the very beginning of Tuchuzy. Our logo lit up Gould St when there was only one, and it was pink. Now we have a pink and a blue one at each end of the strip and the magnetic pull to blinding shades has stayed as bright as ever. During our New York buying trips, our cameras are filled with snaps of signs like the one above, so when denim favourite Current Elliot presented a range of washed neon lime and orange, it was love at first sight all over again. Don't try to escape it.