Thursday, October 25, 2012
Created at the cusp of the millennium, the brand was the brainchild of Yaz, an Ottoman princess whose family reigned in Egypt. An interesting fact: one of the family’s ancestors, Mehmet Ali Pasha, King of Egypt, gave the Concorde Obelisk to Napoleon…
Since the beginning of the century, the Yazbukey brand has given us any number of collections of playful, creative jewels, conceived by a fertile imagination that knows how to mix pop references with a frivolous yet complex way of associating images. Yaz has tamed every technical and structural aspect of Plexiglas, combining it with such unusual partners as metal or macramé.
After studying at Studio Berçot and working at Margiela, McQueen-era Givenchy and Jeremy Scott, Yaz’s universe constructed itself around the ornate. The fun-filled world of her jewels is like a giant lucky dip, where figurative necklaces, mouse evening bags or Plexiglas bracelets create a unique galaxy and an original signature.